Post by account_disabled on Dec 9, 2023 4:42:11 GMT
The most significant advantage of long-form content is that it increases the average time users spend on your site.
And I’m sure you’re already aware that higher “on-site time” results in better search rankings for your website.
As I mentioned earlier, long-form content offers Job Function Email Database your readers something extraordinary. Creating successful longer pieces is about filling the knowledge gaps in your industry—a strategy that helps create an impeccable online reputation.
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According to a HubSpot study, articles with a word count of over 2,500 get shared the most on social media.
Furthermore, when your site becomes the go-to source for content in your niche, it’s natural that you’ll get a high number of site visitors and conversions.
_According to SEMrush, longreads of 3000+ words get 3x more traffic than articles of average length (901-1200 words). _
And since you optimize a piece of long-form content for more keywords, it’s likely to result in higher rankings for all of those keywords. Hence, more site traffic and more leads.
Long-form content is link-worthy. When you dive deep into a topic and get your content to rank on search engines, authority niche blogs want to link to it.
Studies show that long-form content generates more backlinks than short-form content.
Long-form content generates more backlinks than short-form content
Let’s now learn about some common long-form content types.
Types of Long-Form Content
As a content marketer, you can experiment with various types of long-form content, such as ebooks, white papers, long-form blog posts, and pillar pages. Each has a distinct purpose and use.
Pillar Content
Pillar content is a giant content piece that links to a series of smaller content pieces.
“Such content helps you create topical clusters and display expertise around each relevant topic in your industry,” says Mark Valderrama, CEO & Founder of Aquarium Store Depot.
You can link to all the relevant articles, infographics, and videos from your website and offer your audience every possible helpful information. Here’s an excellent example of a pillar page from HubSpot:
Pillar Content(Image source: blog.hubspot.com)
An average pillar page can be 4000 words or more. The goal of a winning pillar page is to build authority by offering a comprehensive resource on a topic.
Ebooks
Ebooks are long-form content pieces that you can offer as PDF downloads. Ebooks work as long-term content assets for the users. Hence, they are great for generating qualified business leads.
An e-book's length can be anywhere between 5000 and 10000 words.
Such a content piece is a thematic combination of text and graphics. So, the right way to create one is to align it with your brand guidelines. To meet that end, you must hire a professional graphic designer who can work on creating an impressive layout.
The next step is to create an ebook landing page to offer it as a content upgrade. Finally, you can run a paid campaign to reach the right people and start collecting your prospects' email addresses.
And I’m sure you’re already aware that higher “on-site time” results in better search rankings for your website.
As I mentioned earlier, long-form content offers Job Function Email Database your readers something extraordinary. Creating successful longer pieces is about filling the knowledge gaps in your industry—a strategy that helps create an impeccable online reputation.
MEET RANKTRACKER
THE ALL-IN-ONE PLATFORM FOR EFFECTIVE SEO
Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO
We have finally opened registration to Ranktracker absolutely free!
CREATE A FREE ACCOUNT
Or Sign in using your credentials
According to a HubSpot study, articles with a word count of over 2,500 get shared the most on social media.
Furthermore, when your site becomes the go-to source for content in your niche, it’s natural that you’ll get a high number of site visitors and conversions.
_According to SEMrush, longreads of 3000+ words get 3x more traffic than articles of average length (901-1200 words). _
And since you optimize a piece of long-form content for more keywords, it’s likely to result in higher rankings for all of those keywords. Hence, more site traffic and more leads.
Long-form content is link-worthy. When you dive deep into a topic and get your content to rank on search engines, authority niche blogs want to link to it.
Studies show that long-form content generates more backlinks than short-form content.
Long-form content generates more backlinks than short-form content
Let’s now learn about some common long-form content types.
Types of Long-Form Content
As a content marketer, you can experiment with various types of long-form content, such as ebooks, white papers, long-form blog posts, and pillar pages. Each has a distinct purpose and use.
Pillar Content
Pillar content is a giant content piece that links to a series of smaller content pieces.
“Such content helps you create topical clusters and display expertise around each relevant topic in your industry,” says Mark Valderrama, CEO & Founder of Aquarium Store Depot.
You can link to all the relevant articles, infographics, and videos from your website and offer your audience every possible helpful information. Here’s an excellent example of a pillar page from HubSpot:
Pillar Content(Image source: blog.hubspot.com)
An average pillar page can be 4000 words or more. The goal of a winning pillar page is to build authority by offering a comprehensive resource on a topic.
Ebooks
Ebooks are long-form content pieces that you can offer as PDF downloads. Ebooks work as long-term content assets for the users. Hence, they are great for generating qualified business leads.
An e-book's length can be anywhere between 5000 and 10000 words.
Such a content piece is a thematic combination of text and graphics. So, the right way to create one is to align it with your brand guidelines. To meet that end, you must hire a professional graphic designer who can work on creating an impressive layout.
The next step is to create an ebook landing page to offer it as a content upgrade. Finally, you can run a paid campaign to reach the right people and start collecting your prospects' email addresses.