Post by account_disabled on Dec 17, 2023 3:38:50 GMT
As research shows that users share their thoughts with others primarily to talk about issues that are important to them and to develop online relationships. How can brands tap into this potential of their audiences?What is user-generated content? User-generated content is a phenomenon in which content about a brand or product is created for free by customer users. Include all types: reviews (remember, not all reviews may be positive); photos showing the product or brand and its uses; textual content, including entries.
On blogs and online forums of all types, and in various Content posted on brand communication C Level Contact List channels (e.g. on the website) or social media; Answers to questions posed by the brand, including entering competitions and challenges; Topic rankings, such as the best oil control powder (note: these rankings increasingly include sponsorship Content and therefore by definition they no longer constitute); opinions, vlogs and other such materials posted from a neutral user perspective and other materials not created by the Company's marketing sales department.
Of course, not every user who wants to share their views with others will immediately vlog about it. We divide user-generated content into two groups that create this content. We distinguish: Top down, including influencers, journalists and other internet creators; these people have their own set of recipients (fans) who are the source of their opinions and want to change by using be like them; bottom-up, where regular users share their opinions among family, friends and other Internet users, for example by posting opinions about products.
On blogs and online forums of all types, and in various Content posted on brand communication C Level Contact List channels (e.g. on the website) or social media; Answers to questions posed by the brand, including entering competitions and challenges; Topic rankings, such as the best oil control powder (note: these rankings increasingly include sponsorship Content and therefore by definition they no longer constitute); opinions, vlogs and other such materials posted from a neutral user perspective and other materials not created by the Company's marketing sales department.
Of course, not every user who wants to share their views with others will immediately vlog about it. We divide user-generated content into two groups that create this content. We distinguish: Top down, including influencers, journalists and other internet creators; these people have their own set of recipients (fans) who are the source of their opinions and want to change by using be like them; bottom-up, where regular users share their opinions among family, friends and other Internet users, for example by posting opinions about products.