Post by account_disabled on Dec 9, 2023 4:43:53 GMT
As a content format, a white paper looks and feels like an e-book. However, the objective of a white paper is different. It aims to offer an apt solution to a specific problem.
As a content marketer, you can use the content Industry Email List format to showcase a particular technique or procedure. The tone of a white paper is a bit more formal and authoritative.
Joe Troyer, CEO & Growth Advisor of DigitalTriggers, elaborates, “It’s not a document where you pitch your product or service. But, it’s more of a report where you use case studies and facts to build a comprehensive argument for a solution.”
A white paper works well as a piece of lead generation content and also as a sales tool.
Long-Form Blog Posts
Long-form blog posts are the most common type of long-form content. You can experiment with different blog post types, including how-to guides, listicles, comparative posts, and expert round-ups.
Make sure you add a call-to-action at the end of a long-form post—it could be a free product trial or a newsletter subscription.
Are you now feeling inspired to create excellent long-form content for your business?
Let’s now dive deep into what makes long-form content tick with online audiences.
How to Write Path-Breaking Long Form Content
You don’t want to give your readers content that feels unending and boring. There are ways to make your long-form content engaging.
Here’s how.
Start With The Hook
Why should your audience read your long-form blog post? What’s in it for them? What problems are you going to solve?
You need to surprise your audience at the very beginning of your content. Use a metaphor to describe a key audience challenge, for instance. Or ask a rhetorical question that catches your readers' attention.
A fantastic way is to start the piece by sharing what you’ll cover.
Another interesting technique is to share your personal experience—stuff you learned.
“Tell your audience how you’re going to go in-depth and solve every problem about a burning issue they’re facing right now,” says Derek Bruce, the Operations Director, Skills Training Group.
Give them a peek into your content by summarizing the questions you will answer in your post.
Here’s the rub: hooking your audience from the word go is a terrific strategy to build trust with your readers and get them to read until the end.
Bonus tip: learn about the different writing styles and apply them to infuse excitement throughout your piece.
As a content marketer, you can use the content Industry Email List format to showcase a particular technique or procedure. The tone of a white paper is a bit more formal and authoritative.
Joe Troyer, CEO & Growth Advisor of DigitalTriggers, elaborates, “It’s not a document where you pitch your product or service. But, it’s more of a report where you use case studies and facts to build a comprehensive argument for a solution.”
A white paper works well as a piece of lead generation content and also as a sales tool.
Long-Form Blog Posts
Long-form blog posts are the most common type of long-form content. You can experiment with different blog post types, including how-to guides, listicles, comparative posts, and expert round-ups.
Make sure you add a call-to-action at the end of a long-form post—it could be a free product trial or a newsletter subscription.
Are you now feeling inspired to create excellent long-form content for your business?
Let’s now dive deep into what makes long-form content tick with online audiences.
How to Write Path-Breaking Long Form Content
You don’t want to give your readers content that feels unending and boring. There are ways to make your long-form content engaging.
Here’s how.
Start With The Hook
Why should your audience read your long-form blog post? What’s in it for them? What problems are you going to solve?
You need to surprise your audience at the very beginning of your content. Use a metaphor to describe a key audience challenge, for instance. Or ask a rhetorical question that catches your readers' attention.
A fantastic way is to start the piece by sharing what you’ll cover.
Another interesting technique is to share your personal experience—stuff you learned.
“Tell your audience how you’re going to go in-depth and solve every problem about a burning issue they’re facing right now,” says Derek Bruce, the Operations Director, Skills Training Group.
Give them a peek into your content by summarizing the questions you will answer in your post.
Here’s the rub: hooking your audience from the word go is a terrific strategy to build trust with your readers and get them to read until the end.
Bonus tip: learn about the different writing styles and apply them to infuse excitement throughout your piece.